Job description
Location: Hong Kong
Position Type: Full-Time
My client is a leading insurance broker specializing in high-net-worth clients. Dedicated to providing bespoke insurance solutions and unparalleled service to our affluent clientele. As they continue to grow, we are looking for a strategic and innovative Senior Marketing Officer to join their team.
The Senior Marketing Officer will be responsible for leading our marketing strategy and initiatives, focusing on enhancing brand visibility, client engagement, and market positioning within the high-net-worth insurance sector. This role requires a blend of strategic thinking, creativity, and hands-on execution.
Responsibilities
Position Type: Full-Time
My client is a leading insurance broker specializing in high-net-worth clients. Dedicated to providing bespoke insurance solutions and unparalleled service to our affluent clientele. As they continue to grow, we are looking for a strategic and innovative Senior Marketing Officer to join their team.
The Senior Marketing Officer will be responsible for leading our marketing strategy and initiatives, focusing on enhancing brand visibility, client engagement, and market positioning within the high-net-worth insurance sector. This role requires a blend of strategic thinking, creativity, and hands-on execution.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with company goals and target high net worth individuals.
- Oversee brand development and positioning, ensuring consistency across all marketing channels and materials.
- Create a diverse collection of marketing materials, including company brochures, sales kits, corporate gifts, and videos, to ensure a well-rounded library of resources.
- Lead the creation and execution of integrated marketing campaigns across digital, print, and event platforms to drive client acquisition and retention.
- Analyze market trends, client needs, and competitive landscape to inform marketing strategies and identify growth opportunities.
- Work closely with sales, client services, and other departments to ensure alignment of marketing efforts with overall business objectives.
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- 2+ years of experience in marketing, with a focus on high net worth clients or luxury markets has an added advantage.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Good understanding of high-net-worth and private banking industry
- Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Team player and proactive with a can-do attitude
- Good command of English and Chinese (Cantonese and Mandarin)
- Fresh Graduates will also be considered
