Job description
My client is a well-known insurance company who is looking for an Assistant Digital Acquisition Manager to join their dynamic team.
Responsibilities
Responsibilities
- Develop and execute digital marketing strategies to acquire new customers and policyholders online.
- Analyze website analytics, customer data, and market trends to identify opportunities for growth and optimization of the digital acquisition funnel.
- Collaborate with the digital team to design and test new website features, landing pages, and online application flows to improve conversion rates.
- Manage digital ad campaigns, including setting budgets, creating ad content, and monitoring performance metrics like cost-per-acquisition.
- Coordinate with the sales, underwriting, and customer service teams to ensure a seamless digital customer experience.
- Stay up-to-date on the latest digital marketing best practices, insurance industry regulations, and competitor activities in the online acquisition space.
- Report on key performance indicators and presenting recommendations to leadership on how to improve digital customer acquisition.
- University degree, with at least 5 years’ working experience
- Insurance product knowledge is an advantage
- High proficiency in both written English and Chinese
- Familiar with MarTech tools such as Google Analytics, Adobe Analytics
- Experienced with SEO, SEM, social media advertising, email marketing, and ither digital marketing channels
