Senior Digital Strategist

My client is a well-established media agency recognized for delivering exceptional results and driving client success. They specialize in leveraging data to create impactful digital marketing strategies for their diverse clientele.

They are seeking a talented Senior Digital Strategist to join their team. In this role, you will be responsible for optimizing digital performance campaigns and driving measurable results for clients. You will work closely with cross-functional teams to ensure strategies align with client objectives and deliver outstanding performance.

Responsibilities:

• Analyze and optimize digital marketing campaigns across various channels, including PPC, SEO, and display advertising.
• Develop and implement data-driven strategies to improve campaign performance and ROI.
• Monitor key performance indicators (KPIs) and provide regular reports to clients and internal stakeholders.
• Collaborate with account managers and creative teams to align digital strategies with overall marketing goals.
• Stay up-to-date with industry trends, tools, and technologies to maintain a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, with a focus on performance optimization.
• Proficient in Google Analytics, Google Ads, and other digital marketing tools.
• Good understanding on platforms such as Google Analytics, Google Tag Manager, Adobe Analytics.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills.
• Experience in a media agency environment is a plus.
• Good command of Chinese and English

If you are a results-driven digital marketer looking to make an impact, we would love to hear from you! Please send your resume to cleung@captarpartners.com. 

Shortlisted candidates will be contacted by our team of consultants.