Branding and Communication leader (CHINA)

Our client is a well-known international financial service in Hong Kong. They are hiring a Branding and Communication leader to strengthen the business and grow along with the organization.

Job Description
You will be the strategic leader responsible for Branding, Corporate Communications, media relations, sponsorship activation and management, and supporting branded content including advertising and internal communications for the China market.

Responsibilities

Branding and Marketing

• You will be as a leader in formulating brand strategy and driving implementation plans in China and increasing awareness among Mainland Chinese customers.
• Act as the brand guardian to ensure adherence to and consistency with brand guidelines and the accurate use of global brand guidelines.
• Lead quality control and ensure adherence to branding guidelines for marketing materials and content.
• Collaborate with teams in Hong Kong to deliver brand and business results.
• Manage and appoint vendors for various programs and projects, including branding, promotion, events, partnerships, and research.
• Negotiate with vendors to secure the best deals for the company and oversee the development and quality control of deliverables.
• Support staff, agency, and client events, programs, and initiatives as needed.

Corporate Communications & Media Relations

• Lead and formulate Media and Public Relations, and Corporate Communications plans to support building the brand and company message.
• Formulate, write, and coordinate press releases and messages for the local office, working with regional and corporate teams as required.
• Coordinate, liaise, and maintain relationships with media (distributing releases, answering inquiries, coordinating interviews) to ensure the company is heavily and positively publicized.
• Monitor and review competitor media releases, coordinate media value reports, provide recommendations, and develop strategies to enhance the brand positions.
• Prepare and manage speeches for the CEO and other executives.

Requirement: 

• Minimum of 12 years of brand development experience from reputable business group. 
• Strong brand and marketing strategy deployment experience in CHINA.
• With a strong marketing agency network in CHINA. 
• Strong in Mandarin and English. 

 
Interested party, please APPLY NOW with your updated CV or email atang@captarpartners.com to schedule a confidential discussion.