Job description
My client is a leading provider of innovative insurance solutions, committed to delivering exceptional value to our customers through diverse distribution channels. They are seeking a talented and strategic Channel Marketing Manager to join their dynamic marketing team.
Responsibilities:
As the Channel Marketing Manager, you will be responsible for developing and executing targeted marketing strategies to drive growth and strengthen company’s partnerships across various distribution channels. Your key responsibilities will include:
Responsibilities:
As the Channel Marketing Manager, you will be responsible for developing and executing targeted marketing strategies to drive growth and strengthen company’s partnerships across various distribution channels. Your key responsibilities will include:
- Develop and implement integrated marketing plans to support the growth of agency, broker, and direct-to-consumer channels
- Collaborate with channel partners to create co-branded campaigns, content, and promotional materials that resonate with shared target audiences
- Analyze market trends, customer insights, and competitive intelligence to identify opportunities for channel expansion and optimization
- Manage the development and deployment of digital marketing assets, such as websites, social media, and online advertising, to enhance the customer experience and drive lead generation
- Coordinate the production and distribution of marketing collateral, including brochures, presentations, and sales support materials, to empower our channel partners
- Monitor and analyze the performance of marketing initiatives, providing data-driven recommendations to improve effectiveness and return on investment
- Maintain strong relationships with channel partners, acting as a consultative marketing advisor to support their needs
- Collaborate cross-functionally with sales, product, and customer experience teams to ensure a seamless and consistent brand experience
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in channel marketing, strategic partnerships, or a related role within the insurance or financial services industry
- Proven track record of developing and executing successful multi-channel marketing campaigns
- Excellent communication and interpersonal skills, with the ability to effectively engage with internal and external stakeholders
- Proficient in project management, with the ability to coordinate cross-functional initiatives
- Fluency in English and Chinese is required
