Job description
Location: China
My client is a leading insurance provider recognized for its commitment to excellence and innovation in the industry, dedicated to providing their clients with tailored solutions and outstanding service.
To cope with their busienss expansion, they are seeking a dynamic and experienced Marketing and Communcations Lead to drive their marketing initiatives in China. This role will be pivotal in shaping their brand strategy, enhancing market presence, and leading a talented team to achieve marketing objectives.
Responsibilities:
Shortlisted candidates will be contacted by our team of consultants.
My client is a leading insurance provider recognized for its commitment to excellence and innovation in the industry, dedicated to providing their clients with tailored solutions and outstanding service.
To cope with their busienss expansion, they are seeking a dynamic and experienced Marketing and Communcations Lead to drive their marketing initiatives in China. This role will be pivotal in shaping their brand strategy, enhancing market presence, and leading a talented team to achieve marketing objectives.
Responsibilities:
- Develop and execute comprehensive marketing and communications strategies aligned with company goals.
- Outreach, foster and maintain media relationship for corporate communications initiatives such as product launch and press release
- Conduct market research to understand customer needs and industry trends to inform strategy.
- Oversee brand positioning and messaging to ensure consistency across all channels.
- Collaborate with cross-functional teams to drive integrated marketing campaigns.
- Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as needed.
- Manage budgets and resources effectively to maximize ROI.
- Bachelor’s degree in Marketing, Business, or a related field;
- 10+ years of experience in marketing and branding, preferably within the insurance or financial services industry within China market.
- Strong business acumen and solid understanding of the Chinese market and consumer behaviour.
- Excellent communication and interpersonal skills.
- Creative thinker with strong analytical skills.
- Good command of English and Mandarin
Shortlisted candidates will be contacted by our team of consultants.
