Media Relations Manager – China based

Posted 17 March 2025
Salary HKD40000 - HKD45000 per month
LocationHong Kong
Job type Permanent
Discipline Insurance & InsuretechMarketing
ReferenceBH-2339-1

Job description

My client is a leading provider of insurance solutions, dedicated to protecting what matters most to their customers. With a legacy of trust, innovation, and excellence, they are committed to delivering peace of mind through their products and services. As they continue to grow, they are seeking a dynamic and experienced Media Relations Manager to join their team and drive their communications efforts.

The Media Relations Manager will be responsible for developing and executing strategic media relations initiatives to enhance the company’s reputation, promote its brand, and communicate key messages to the public. This role will serve as the primary point of contact for media inquiries, manage crisis communications, and collaborate with internal teams to ensure consistent and impactful messaging.

Highlight of the role:
  • Focus on media relations and communications
  • Competitive salary and benefits package
  • Opportunity to work with a well-respected industry leader
  • Professional development and growth opportunities
Job Duties:
  • Act as the primary spokesperson for the company, building and maintaining strong relationships with journalists, editors, and influencers
  • Proactively pitch stories, secure media coverage, and manage press opportunities to promote the company’s initiatives, products, and thought leadership
  • Monitor media trends and news cycles to identify opportunities and risks, providing timely recommendations to senior leadership
  • Support crisis communications efforts, including drafting statements, coordinating responses, and managing media inquiries during sensitive situations
  • Collaborate with marketing team to ensure consistent messaging across all channels
  • Organize and manage press conferences, media briefings, and interviews with company executives
Requirement:
  • Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
  • 5+ years of experience in media relations, public relations, or corporate communications, preferably within the insurance or financial services industry
  • Proven track record of securing high-profile media coverage and managing complex communications campaigns
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives and tailor messages for diverse audiences
  • Established relationships with top-tier media outlets and journalists
  • Good command of both Mandarin and English
 
媒体关系经理 – 中国

我的客户是一家领先的保险解决方案提供商,致力于保护客户最重要的利益。凭借信任、创新和卓越的传统,他们致力于通过产品和服务为客户带来安心。随着业务的持续扩展,他们正在寻找一位充满活力且经验丰富的媒体关系经理加入团队,推动公司的传播工作。
职位概述:
媒体关系经理将负责制定并执行战略性媒体关系计划,以提升公司声誉、推广品牌并向公众传达关键信息。该职位将作为媒体查询的主要联系人,管理危机沟通,并与内部团队合作,确保信息传递的一致性和影响力。
职位亮点:
  • 专注于媒体关系与传播
  • 具有竞争力的薪资和福利待遇
  • 与行业领先的知名企业合作的机会
  • 职业发展与成长机会
工作职责:
  • 作为公司的主要发言人,与记者、编辑和意见领袖建立并维护良好的关系
  • 主动策划新闻故事,争取媒体报道,并管理新闻机会,以推广公司的举措、产品和思想领导力
  • 监测媒体趋势和新闻周期,识别机会与风险,并向高层领导提供及时建议
  • 支持危机沟通工作,包括起草声明、协调回应以及在敏感情况下管理媒体查询
  • 与营销团队合作,确保所有渠道的信息传递一致性
  • 组织并管理新闻发布会、媒体简报会以及公司高管的采访
任职要求:
  • 拥有传播、公共关系、新闻或相关领域的学士学位
  • 5年以上媒体关系、公共关系或企业传播经验,保险或金融服务行业优先
  • 具备成功策划高曝光率媒体报道和管理复杂传播活动的经验
  • 出色的书面和口头沟通能力,能够撰写引人入胜的叙述并针对不同受众定制信息
  • 与主流媒体和记者建立良好的关系
  • 熟练掌握普通话和英语
To Apply:
If you believe you meet the above requirements and have the passion and drive to excel in this role, we invite you to submit your application. We apologies that only shortlisted candidates will be contacted. Please click the 'Apply' button below or send through your most updated CV to cleung@captarpartners.com

Still considering? Contact Clare Leung on +852 3901 8711 for confidential discussion about it, we are always happy to help.