(Senior) Manager, Product Marketing

My client is a globally leading provider of innovative insurance products for individuals and businesses. They are looking for a  Product Marketing (Senior) Manager to cope with their business strategy.

As a Product Marketing (Senior) Manager, you will play a key role in developing and driving the marketing strategy for our core insurance products.

Responsibilities:

• Craft compelling product brochures, data sheets, and other collateral to effectively communicate product features, benefits, and differentiators
• Manage company's award submissions and partnership programs to increase brand visibility and industry recognition
• Conduct market research to identify new product opportunities and evolving customer needs
• Collaborate cross-functionally with the sales, underwriting, and product development teams to ensure consistent messaging and positioning
• Measure and reporting on the performance of marketing campaigns and initiatives
• Stay up-to-date on industry trends, regulatory changes, and competitor activities

Requirements:

• Bachelor’s degree in marketing, Business, or a related field
• 8+ years of experience in product marketing, preferably within the insurance or financial services industry
• Excellent written and verbal communication skills, with the ability to translate complex information into clear, compelling content
• Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines
• Proficient in data analysis and metrics reporting to measure the impact of marketing efforts
• Candidates with more experience with be considered as Senior Manager

If you are a strategic thinker with a passion for product marketing in the insurance sector, we want to hear from you! Please submit your resume to cleung@captarpartners.com 

Shortlisted candidates will be contacted by our team of recruitment consultants.