Job description
About the Company
My client is a leading insurance company in Hong Kong, who is committed to offering innovative solutions and an exceptional customer experience. As they continue to grow, we are seeking a talented Senior Product Marketing Manager to join their dynamic team.
The Role
As the Senior Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive the success of our insurance product portfolio. You will be responsible for:
My client is a leading insurance company in Hong Kong, who is committed to offering innovative solutions and an exceptional customer experience. As they continue to grow, we are seeking a talented Senior Product Marketing Manager to join their dynamic team.
The Role
As the Senior Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive the success of our insurance product portfolio. You will be responsible for:
- Collaborating with cross-functional teams (product, sales, underwriting) to define product positioning, messaging, and go-to-market plans
- Developing comprehensive product marketing materials, including brochure, leaflet, video
- Support external events for material preparation
- Working with external vendors and ensure the brand message aligns with company policy
- Staying up-to-date with industry regulations, emerging technologies, and best practices in insurance product marketing
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
- 8+ years of experience in product marketing, with a proven track record of success in the insurance or financial services industry
- Strong project management and cross-functional collaboration skills
- Exceptional written and verbal communication skills, with the ability to effectively present to both technical and non-technical stakeholders
- Adaptable and comfortable working in a fast-paced, dynamic environment
- Good command of English and Chinese
- Candidates from insurance industry is highly preferred.
